Lower labor and management cost is the primary advantage in the massage salon market. The barrier of entry will be significant for some years to come as robotic engineering and software engineering will be challenging. Additionally, we have filed provisional patents to protect the calibration process that allows massage programs to be shared between users. Like Massage Envy got the jump on the subscription massage market, we will get the jump on the robotic massage market. As Peter Theil says in his book Zero to One, we are truly starting something that is not there today. In a binary way, we are going from 0 to 1.